Black Magic

Project Overview: This ad isn't your typical promo. I used 3D modeling and After Effects for slick visuals. From showing off the protein powder in 3D to adding some snazzy 2D animations with their brand fonts, every frame's got a bit of tech and a dash of creativity.

Objectives: I wanted this project to go beyond the usual. Mixing 3D and 2D After Effects was all about making it interesting for gym buffs and wellness lovers. I had a mission with this project - not just to sell a protein powder but to make people stop and go, "Whoa, that's cool!" Black Magic wanted more than just a standard ad; they wanted something visually stunning that would stick in people's minds.

My Role: Director, designer, and animator.

Software: Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Blender, C4D