Klara | "Future of Healthcare Communication" Brand Explainer Video
I was tasked with creating a comprehensive brand explainer video for Klara, a leading patient communication platform. The primary objective was to clearly articulate the full scope of the Klara platform by telling a linear story of the complete patient journey. The video walks the viewer through every stage—pre-visit, during the visit, and post-visit—to demonstrate how Klara automates tasks, empowers patients, and streamlines communication for medical practices.
The final piece blends professional stock footage with clean, modern motion graphics. I was responsible for creating all the animated elements, including the dynamic UI/UX mockups of both mobile and desktop interfaces, kinetic typography, and icon animations. The motion graphics serve to visualize the software's key features and benefits in an engaging and easy-to-understand way.
My process began with the approved script and voiceover track. I then moved into Figma to design the style frames and storyboards for all animated sequences, ensuring the visual elements were perfectly aligned with both the Klara brand and the actual product UI.
Once the designs were approved, I executed all animation and post-production in After Effects. This involved animating the detailed UI mockups to demonstrate platform functionality, creating smooth transitions, and editing the motion graphics together with the provided stock footage. I carefully paced the visuals to the narration to create a cohesive and professional narrative from start to finish.
