Ignite V250 Promo motion graphics
For the launch of the new V250 device for Ignite, I was tasked with creating a versatile and high-impact promotional video. The key objective was to produce a primary visual asset that could be deployed across all brand channels, including the official website, social media platforms, in-store displays, and live events.
The creative direction was to position the V250 as a premium, cutting-edge lifestyle product. I developed a clean, modern aesthetic, using a minimalist environment and dramatic, stylized lighting to emphasize the device's sleek design and metallic finishes. The video builds from atmospheric beauty shots that highlight key hardware features—like the digital display and airflow control—into a dynamic, music-driven montage that captures the high-energy identity of the Ignite brand.
My workflow for this project was centered around a 3D pipeline. I began in Blender, where I was responsible for all 3D aspects of the production. This included modeling the V250 device with precision, texturing it with realistic materials, and setting up the virtual studio lighting environments to achieve a photorealistic and sophisticated quality. Each shot and animation sequence was rendered out from Blender.
From there, I moved into Adobe After Effects for the final editing and composition. In After Effects, I choreographed the entire edit, synchronizing the 3D renders with the music to build a powerful rhythm and pace. I also designed and integrated the motion graphics for the titles and branding elements, and performed the final color grading to ensure a polished and cohesive look across the entire spot. This process allowed for complete creative control, from the initial 3D model to the final, polished video.