Ignite | Nicotine Pouches Launch Video

I was tasked with creating a vibrant and energetic launch video for Ignite's new line of tobacco-free nicotine pouches. Designed for high-traffic environments like social media feeds and in-store displays, the video's primary goal was to grab attention instantly and communicate the product's key selling points in a matter of seconds.

I developed a fast-paced, 3D-centric concept using bright, colorful gradients to represent the different flavors. The animation showcases the product's sleek packaging and includes dynamic shots, such as the pouches bursting from the container, to create a high-impact visual experience. This is all tied together with bold kinetic typography that highlights the product's core features.

The entire piece was produced within a 3D workflow. My process began in Blender, where I modeled and textured the product containers, the individual pouches, and the various fruit ingredients. I then animated the scenes, focusing on creating fluid camera movements and dynamic product interactions.

In After Effects, I composited the 3D renders, designed and integrated the bold typography, and edited the entire sequence, tightly syncing the fast cuts to the upbeat music track. The final steps included color grading to make the flavor-coded backgrounds pop and creating versions optimized for various social media and retail display formats.