ModMed | "Future of Healthcare" Explainer Video Animatic
This project was a video animatic created as a proposal for a new, high-level brand explainer video at ModMed. The objective was to create a compelling proof-of-concept to pitch the creative direction, narrative, and visual style to internal stakeholders for approval before committing to a full-scale production.
The concept, titled "The Future of Healthcare," was designed to articulate ModMed's core value proposition in a clear and engaging way. The narrative explains how our all-in-one platform unifies people, processes, and patient data through intelligent automation and specialized tools, ultimately allowing medical professionals to focus on what matters most. The proposed visual style is clean, modern, and icon-based, chosen to simplify complex ideas and create a friendly, approachable feel that aligns with the ModMed brand.
My process for this project was focused on pre-production and successfully pitching a creative vision. It began with concept development and scriptwriting, where I worked to distill ModMed's complex ecosystem into a concise and powerful story.
Once the narrative was solid, I moved into Figma to design a complete set of style frames and detailed storyboards. This is where I established the visual language for the video, including the color palette, typography, and the illustrative icon style that would carry the narrative from start to finish.
Using the approved storyboards, I produced this motion animatic in Adobe After Effects. The primary focus here wasn't on creating perfectly polished animation, but rather on timing the voiceover with the key visual moments. This allowed us to effectively demonstrate the intended flow, pacing, and emotional arc of the final video. This animatic became the centerpiece of the project proposal, successfully communicating the vision and leading to the greenlighting of the full production.