Project: ModMed | Tradeshow Booth Digital Display
For ModMed's presence at a major industry tradeshow, I was tasked with creating a series of looping motion graphics for the booth's digital displays. The core challenge was to capture the attention of attendees on a busy floor and communicate our key software benefits without relying on audio. My approach was to distill our core message into three distinct, visually-driven narratives: strengthening patient collaboration, automating workflows, and expanding operational success. The result is a seamless and silent loop that tells the ModMed story in seconds, drawing visitors to the booth and starting conversations.
My process began in Figma, where I developed initial style sheets and detailed storyboards to establish the visual direction. This foundational step ensured the concepts were aligned with ModMed's brand identity while being optimized for large-scale display. Figma then served as our central collaboration hub. I shared the storyboards with our Creative Director and videographers, allowing for a seamless and efficient review cycle. By gathering feedback and iterating directly within the design files, we could quickly align on the narrative, pacing, and visual execution before any animation work began. Once the storyboards received final approval, I moved into Adobe After Effects to bring the concepts to life. I focused on creating fluid, purposeful motion that highlighted key UI interactions and made the data-driven results feel impactful. This streamlined workflow, from Figma concept to After Effects execution, was key to delivering a polished and effective final product.
