Klara event: opening session
For the opening of a keynote session at MOMENTUM, our major user conference, I was tasked with creating a high-energy video to captivate the audience and seamlessly transition into the live presentation. The goal was to demonstrate how our patient communication platform, Klara, simplifies life for busy people. The concept was to tell a relatable "day in the life" story. It follows a character navigating the chaos of their busy schedule, who solves a pressing personal problem—losing their physical therapy instructions right before a tournament—by using Klara. The video contrasts the noise of personal text messages and notifications with the clear, simple, and secure communication channel Klara provides to their doctor's office. As the story resolves, the energy builds, culminating in a dynamic brand outro designed to get the audience excited for the speakers taking the stage.
My process began in Figma, where I mapped out the entire narrative through detailed storyboards and style sheets. This was crucial for visualizing the different character perspectives—switching between the patient's mobile phone and the clinical team's desktop dashboard—and for refining the timing of the message-based storytelling.
Figma served as the collaborative workspace for review with the Creative Director and videographers. We were able to fine-tune the script, UI mockups, and the overall pacing in one place, ensuring the story was clear and compelling before moving into production.
Once the storyboard was approved, I moved into Adobe After Effects to animate the piece. I focused heavily on creating authentic-looking UI animations for both the phone and desktop environments, using kinetic typography to build a natural rhythm for the conversations. The final, fast-paced montage was carefully choreographed to the music to maximize energy and create a powerful walk-on moment for the presenters.
